Advice and Resources

Want to ensure your project will be a success? Browse the resources included below.

WORKING TOGETHER

My Process

Wondering how to complete your project as quickly as possible — without miscommunication, rash decisions or extra charges? Follow the Krause Communications Process.

Design Examples

If this is an all-new marketing, PR or communications effort, you'll need to at least have a sketch of the layout before Peter can start writing the text. For inspiration, see these layouts and designs.

Writing Styles

Some clients want Peter to use a writing style that's conservative and formal. Others want writing that's playful and attention-grabbing. Most clients will say they want some blend of both those styles, but don't know how to specify how much of each. For guidance, see this catalog of writing styles.

FACTS AND FIGURES

No time for research, you say? No problem. We’ve got quick summaries of the latest marketing facts and figures right here, anytime you want them.

SERVICE PROVIDERS

Printers

The printing industry has changed radically in the last 10 years. There are still some good independent printers around, but gigantic printing plants located in far-flung rural areas offer by far the best pricing (even for relatively small printing projects). See Peter's printer recommendations.

Graphic Artists and Web Designers

Peter used to do his own design work, but now he leaves the layout and graphics to true professionals. See Peter's recommended artists/designers.

Other Web Design Ressources

If you're looking for lower-cost options and alternatives to design your Web site, see these recommendations.

Logo Creation Services

If you ask Peter, logos are highly overrated marketing tools. Honestly, there's no need to spend hundreds of dollars having one designed. Just use one of these low-cost logo resources.

Public Relations Services

Getting positive press coverage from metropolitan newspapers is tough. It requires an innovative approach and a well-orchestrated implementation. See Peter's recommended PR services.

Web Site Marketing Services

If you want to generate more traffic to your Web site — or at least better understand the traffic you're currently generating, see these recommended services.

HTML E-mail Services

Sending HTML e-mails is a great way to stay in touch with clients and customers, find more just like them, influence decision-makers and close more sales. And at a cost of just one to two cents per e-mail, there's no reason why you shouldn't add this medium to your marketing/PR mix. See Peter's recommended e-mail services.

Direct Marketing Services

Think direct-mail marketing is old-school? Think again. It offers many of the same advantages as e-mail marketing and often achieves higher response rates. See Peter's recommended DM services.

Other Service Providers

There may not be enough of them to warrant their own category, but these resources are also recommended by Peter.