Public Relations

Hire Krause Communications to write the media materials, then use one of the following resources to launch your publicity effort.

Associated Press
The AP is America's largest and most respected news clearinghouse - researching and writing hundreds of news stories every day for 1,500 domestic daily newspapers. To send your press release to an AP editor, visit the site and select "contact AP / send a press release."

This is another news clearinghouse — with 2,200 seasoned journalists reporting from every corner of the globe. To send your press release to a Reuters' editor, use the contact information below.

New York News Desk
(646) 223-6100

PR Newswire
PR Newswire is the world leader in the electronic delivery of press releases. Whether you want your news distributed broadly or just to individual journalists, investors and other key audiences, this is a cost-effective alternative to hiring a PR agency. Prices start at $180 for city/metro or statewide distribution; national distribution rates start at $680.

Want to distribute your own press releases? This service not only provides the contact information for reporters nationwide (and the media calendars for just about any publication), it also tells you which publications are responding to your release, and allows you to see what kind of coverage you're getting. (Cision publishes the industry standard: Bacon's directory.) A subscription to Cision will run you about $3,000 per year.

Easy Media List
There's a budget alternative for any product or service, of course. And when it comes to media lists, Easy Media List is it. Here, they promise the contact information for editors at all kinds of publications — for a fraction of what you would pay mainstream providers like Cision.
If it's magazines you want to approach with your story ideas and press releases, offers a less-expensive way to get the contact information you need. Volunteers gather and maintain this list of magazine editors, and you pay just a few hundred dollars to access it.

Free Media Directories
Want to compile your own media contact list? Start with these resources from Google and Yahoo. They're free.

Audit Bureau of Circulations
ABC claims to offer the "gold standard in media audits." Learn how many people read a specific publication. Learn which publications have the most readers. It's free.

Precision Investor Relations
Want to communicate your company's story to serious investors (large retail and institutional investors)? Precision IR offers a number of programs to help you accomplish exactly that.