My Process

How can you get what you want at the lowest possible price? Follow the process outlined below. It's fast. It's easy. And, once you try it, we think you'll agree: it's well worth the effort.

Get comfortable with Peter and his pricing

Later in this process, you'll review the details of your project with Peter, and he'll provide you with a firm quote. Before then, however, you'll want to make sure your budget and Peter's rates are at least in the same ballpark.

That's one of the many advantages of working with a pro like Peter: his rates are spelled out clear as day on the prices page.

Make sure you have enough time

Underestimating the time required is the biggest mistake most clients make.

Peter typically needs seven to 10 business days to do his part. Ditto for any freelance graphic designer you may be using. And that's only if the project is relatively small and the client is well organized.

Once the first draft is in-hand, you'll need time to review it internally and get everyone's edits. Most clients think this won't take them more than a day or two, but a week is about average. Then Peter and the designer will need time to incorporate those edits and changes.

And finally, there's the time required to finalize and implement (printing, distribution, etc.).

Determine the basic design for your project

Before he can start writing, Peter will need to know the basic design/layout of your project. For example, will there be lots of space in the layout for text or very little? Will your messages need to be communicated in little bursts of text or in longer paragraphs? Will there be a sidebar or other unique ways that the text is organized? Will your layout require a headline and sub-headline or multiple section headers?

This has nothing to do with the colors, photos and fonts you plan to use. This is all about determining the type/amount of text that will be required for your layout.

  • If you already have an existing design, or a sample you'd like to emulate, you're ready to move on to step 3 below.
  • If you want to see some design examples and samples, try this resource.
  • Can you picture what you want? All that's required is a simple sketch (see an example from another client ).
  • You can pay a graphic artist/Web designer to develop the design, then share that with Peter. Don't know any talented artists/designers? See Peter's recommendations.
Select your preferred writing style

Now that you've settled on a design, it's time to select the writing style.

  • If you already have samples of the writing style you want, you're ready to move on to step 4 below.
  • If you want to choose from a catalog of writing styles, use this resource.
Gather any necessary background information

Peter's proposal for your project will be partly based on the quality of the background information you're prepared to provide. If it's up to him to gather some of this information (through meetings, research, interviews, etc.) there are going to be extra charges.

Not sure what kind of information could be useful? See Peter's suggestions for background information, then pick and choose the most appropriate items for this project.

Ask for a quote and a contract

Now you're ready to get a quote from Peter.

If you haven't already discussed your project with him, this is your opportunity to describe the effort and explain your objectives; share your design choice and elaborate on the writing style you selected.

Most Krause Communications proposals are delivered the following business day. There's no charge. And you're under no obligation to accept the contract or take any action whatsoever.

Provide all the necessary background information

Ready to do business with Krause Communications? In that case, it's time to fill Peter in on all the details.

The more background information he has before beginning work on a project, the better the end-result. The clearer the direction at the outset, the less chance for expensive changes and rewrites later.

Fortunately, Peter's both resourceful and a quick learner. He'll come prepared with a list of questions. All you need to do is provide answers and the appropriate background information.

Review Peter's writing and make any edits

With all the necessary background information in hand, it typically takes about seven to 10 business days for Peter to complete the first draft. Business plans, websites, direct-mail packages and other large projects take longer.

Edits and changes are a normal part of the creative process, and your quote will include editing time (e.g. "Includes two hours of editing time"). If that editing time is exceeded, you'll be notified, and any additional editing will be billed at $65 per hour.

Implement the final draft

Once the text is finalized, it's time to plug it into the design and get the show on the road.

Unless you've contracted with Krause Communications for something extra, Peter will be providing the final draft as a Microsoft Word document.

Need a graphic artist, digital designer, printer, lettershop or others to help you implement your project? See the resources section of this site.